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Beauty Trends

by BY DEEPA MENON FOR ELLE.IN

Actor and singer Demi Lovato re-booted the trend this week, appearing on Instagram with her face scrubbed squeaky clean. Kylie Jenner and Kim Kardashian followed. Before she shared her picture, Kardashian's makeup artist posted this striking before-after pic on his account. Given how zealously celebrities guard their image, it was pretty cool of Kim K to allow this behind-the-scenes peek.

Bollywood didn’t need Lovato's #NoMakeupMonday cue to start.Sonakshi SinhaAlia Bhatt and Sonam Kapoor are the most prolific when it comes to putting their real face out there. Those insta-glow filters don’t hurt, either.